Head of Insights WEEM – pladis Global – Zaandam

pladis Global

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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The Challenge

We are looking for a Head of Insights for the region Western Europe Emerging Markets. We offer you the opportunity to join our team and contribute to our mission to bring ‘Happiness with every bite’.

The position entails

pladis is undergoing an exciting transition both globally and within the WEEM, developing and executing exciting new plans to transform the biscuit and snacking category and drive accelerated growth through our portfolio of much-loved brands. The Head of Insight WEEM is critical to this transformation as s/he will be responsible for bringing data led world class consumer and market-place knowledge, alongside cutting edge trend insight to fuel our growth and ensure we make the very best strategic and operational decisions that create a strong competitive edge.

The Head of Insight WEEM will report directly into the WEEM Marketing Director and is a key member of the WEEM Marketing Leadership Team. S/he will also have a functional dotted line into our Global Chief Insights Officer.

Your main responsibilities

  • Responsible for the vision, leadership and holistic accountability to ensure data based consumer, shopper and market insight is always present where commercial decisions are made.
  • Transformation of pladis WEEM analytics capability and embedding data led decision making into entire WEEM organization.
  • Provides the latest in trend insight and understanding to help the company explore untapped white space and consumer engagement in the marketplace.
  • Delivery of advantaged consumer and marketplace knowledge and data to identify and shape winning commercial strategies and activation excellence for pladis WEEM.
  • Ensures that pladis WEEM accesses the best consumer and marketplace data sources available, derives the key insight from then and leverages them for advantaged decision making.
  • Ensures best in class brand, innovation and communication development measurement tools and capability to ensure that pladis consistently delivers winning in-market activity.
  • Creates, manages and leads a high-performance Insights team, acknowledged as amongst the best in the industry.
  • Directly accountable for WEEM Insights budget
  • Key internal relationships:

  • WEEM: Managing Director, Customer leads, R&D managers, Marketing Directors/ leads
  • Global: Chief Insights Officer
  • Key external relationships:

  • Leads and manages relationships with all relevant data and insight partners
  • What do you bring?

  • Minimum degree level – bachelor’s degree.
  • Significant relevant FMCG operating experience.
  • Experienced Insights professional ( years+).
  • Data driven, insights curious. Can make business impact and think holistically about the full commercial journey.
  • Strong track record of team development and people management.
  • You are self-motivated and disciplined with a high drive for results.
  • You are interested and motivated by working with a diverse team and you are open and willing to be convinced by alternative views.
  • You are curious, a strong combination of ‘big picture’ appreciation alongside a detail orientation.
  • What we offer

    Working for pladis means challenging jobs, career opportunities and an inspiring environment that allow you to enhance your personal development. pladis recognizes that the on-going success of the company depends on the continued development and engagement of our employees and pursues a fair and competitive remuneration policy, recognizing individual and team competencies and performance.

    A few of our benefits:

  • Fixed term employment ( months) with possibility of a permanent contract
  • Development opportunities through our pladis Academy & other training programs
  • A competitive salary
  • Fulltime employment (, hours per week)
  • holidays (based on fulltime)
  • Pension in pensionfund ‘Zoetwaren’
  • Discounts on health insurance, gym memberships, bikes etc
  • Biscuits, chocolate and other snacks from our personnel store;
  • The best colleagues in an informal working environment.
  • Who are we?

    Koninklijke Verkade, founded in , with amazing brands like Verkade en Sultana, is part of pladis since . pladis  is one of the world’s leading snacking companies. We are the proud steward of over years of family baking and confectionery experience. A worldwide community with colleagues around the world. Each of us bring our experience in happiness. Each of us is unique, but we find each other as a family of bakers and chocolatiers, hardworking, with pride and purpose. After all these years we believe that biscuits and chocolate bring people together. We are pladis. We bake Happiness. Happiness with every bite.

    pladis succeeds because of people like you. People who wake up in the morning excited to get to work. Who believe in themselves and their potential. Who want to grow as part of a global community of like-minded colleagues.

    pladis colleagues care deeply about being the best. About winning, staying the course and never giving up. Whichever part of the world we’re in, whatever our role. Whether we’re baking, working in HR, finance, marketing or many other areas – we win as one pladis team.

    And while we’re all unique, we share something in common. It’s the code by which we live and work. We call it our ‘Winning Traits & Behaviours’:  Purpose Led Agile, Collaborative, Positive  and  Resilient . Five aspects of pladis life that define who we are, how we interact and get things done.

    If pladis sounds like the place where you can thrive and help write the next chapter in our growth story, then check out opportunities around the world and follow us for the latest information from our teams.

    More information can be found at

    To apply for this job, please send your letter of application and resume to pladis Global via our website.

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